Challenge

Novalnet, a leading provider of tailored payment solutions, had established a strong presence in the German market with its data-driven approach to maximizing payment acceptance and boosting conversions. However, they faced a critical challenge: expanding their reach into new international markets required expertise they didn't have in-house.

Solution

Partnering with Lexi, Novalnet implemented a hybrid approach that leveraged both artificial intelligence and human expertise. This strategic combination allowed them to:

• Deploy targeted outreach campaigns on professional networks

• Utilize data-driven insights to identify and engage potential clients

• Scale their outbound efforts while maintaining personalization

• Implement Lexi's proven human + AI intelligence framework

Results

The partnership with Lexi delivered remarkable results across key performance indicators:

1. Strong Lead Qualification Performance

   • Achieved a 53% conversion rate from Marketing Qualified Leads (MQLs) to Sales Accepted Leads (SALs)

   • This high conversion rate indicated the quality and precision of the targeting strategy

2. Exceptional LinkedIn Engagement

   • Secured a 40% conversion rate from initial LinkedIn outreach to meaningful conversations

   • Generated 285 first-degree connections from just 724 connection requests in a single month

   • Achieved a 39.4% connection acceptance rate, demonstrating the effectiveness of the personalized approach

3. Pipeline Generation

   • Successfully built a robust pipeline of qualified leads through outbound efforts

   • Established a foundation for sustainable international market expansion

Impact

Through their partnership with Lexi, Novalnet successfully transformed their market expansion challenge into a strategic advantage. The combination of AI-powered insights and human expertise enabled them to efficiently identify, engage, and convert prospects in new markets, creating a scalable model for continued international growth.